Shave…Geraldo?

shave.jpg Broadcast is really getting obsessed with online video advertising, if all the shows I’ve been on lately discussing the phenomenon are any indication.

Even Geraldo wants a closer look. I just taped a segment for “Geraldo At Large” discussing TribalDDB’s Shave Everywhere campaign for the Philips Norelco Bodygroom. Yeah, I thought Geraldo was unlikely for this story, too, but the questions on what viral video campaigns such as this one mean for the future of media were some of the best I’ve gotten from commercial television.

The segment airs today. Check your local listings.

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