Home and Garden content and retail site network Shelter Media is the latest to use Adify’s ad sales and management platform. The network features 33 publisher sites reaching 1.3 million visitors, according to Adify, including Absolutehome.com and BuildersSquare.com.
Other recent additions to Adify’s ad platform clients include education content network Hot Chalk and sports blog network Yardbarker.
As the Web continues to splinter off into more and more niche sites and networks, platforms like Adify are filling a gap between Google AdSense-style contextual networks and larger networks, allowing small publishers to have more control over their ad offerings and campaign management. Platforms like Adify are also giving small publishers the tools to sell direct to advertisers and agencies.
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