After a 6-month run, Hachette Filipacchi just announced it’s saving a few trees by shutting down “Shock” magazine.
The Web site lives on. “The Web site has shown real energy and connection with this young demographic and the 41 page-views-per-visitor-session is one of the highest for Web sites at Hachette,” said Hachette CEO Jack Kliger in a statement.
Going for a young demographic? Then why bother even testing print?
A relaunched site will launch in the spring.
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