Shop.com Giving Away Final Harry Potter Tome

potter.jpegShop.com just announced it’s giving away free copies of the seventh and final book in the blockbuster Harry Potter series.

Spend $100 on the site in July and a copy of “Harry Potter and the Deathly Hallows” is yours. Keep it, have the company send it to anyone you chose, or donate it to the Make-A-Wish Foundation.

The most loyal Muggles will, of course, require a copy in hand when the title ships on June 21.

Still, Shop.com should get uptake on this promotion.

But what’s their retention strategy?

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