More NewsShop.com Giving Away Final Harry Potter Tome

Shop.com Giving Away Final Harry Potter Tome

Shop.com just announced it's giving away free copies of the seventh and final book in the blockbuster Harry Potter series. Spend $100 on the site in July and a copy of “Harry Potter and the Deathly Hallows” is yours

potter.jpegShop.com just announced it’s giving away free copies of the seventh and final book in the blockbuster Harry Potter series.

Spend $100 on the site in July and a copy of “Harry Potter and the Deathly Hallows” is yours. Keep it, have the company send it to anyone you chose, or donate it to the Make-A-Wish Foundation.

The most loyal Muggles will, of course, require a copy in hand when the title ships on June 21.

Still, Shop.com should get uptake on this promotion.

But what’s their retention strategy?

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

3m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

11m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

2y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

2y Al Roberts