’s Come Back For Xmas Promo proves once again it’s never too early to start promoting holiday shopping.

Decking the HTML with photos of beachgoers in Santa hats, the site is offering consumers who shop now a chance to “Earn Your Christmas Bonus.” Consumers get 10 percent of their purchase price (up to $500) banked for holiday buying. Neat trick for boosting registration.

Alas — the “keep shopping in July” button on the site links to’s advertiser rate card. Let’s sort out which shoppers we’re referring to, shall we? Or do advertisers get the 10 percent credit, too?

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