Shopkick today announced its first supermarket chain partnership, penning a deal with Giant Eagle to bring activity from the loyalty app into the retailer’s 228 stores in Ohio, Pennsylvania, West Virginia, and Maryland. CPG partners at launch include Kraft, Procter & Gamble, and Unilever.
Supermarket patrons with Shopkick on their smartphones can input their Giant Eagle rewards card number into the app to get started. They can then purchase from brands owned by the aforementioned CPG firms to collect rewards points via the app. In a program dubbed “kickbuys,” the points can be redeemed to buy song downloads, movie tickets, travel vouchers, and Facebook credits, as well as donate them as cash to 30 charities.
Shopkick says roughly 2 million consumers have downloaded its app. In a prepared statement, Giant Eagle spokesperson Rob Borella said the partnership builds on the Pittsburgh-based company’s growing mobile agenda, which includes a branded app of its own and a digital coupon program.
Meanwhile, the companies didn’t disclose financial terms or how long the campaign is slated to run. Giant Eagle joins brands like Target, Best Buy, Macy’s, and Sports Authority as big retail names that have tested Shopkick.
Our research shows that 80% of Mainland Chinese tourists to Hong Kong have already made their purchasing decisions before travel to the city ... read more
For better or worse, Google My Business (GMB) and Knowledge Graph (KG) are transforming mobile local search. It pays to watch the areas of innovation, such as hotels, restaurants and movies as these signal Google’s intentions.
Click-through rates for a business website fall with its position in organic search results. But what is the effect when organic results are pushed further and further off screen by paid ads, Google My Business listings and Knowledge Graph?
On Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it ... read more