More NewsShopNow, 24/7 Launch Click2Buy Banner Ads

ShopNow, 24/7 Launch Click2Buy Banner Ads

E-commerce operation ShopNow.com Inc. and 24/7 Media launched Click2Buycommerce-enabled banner ads.

E-commerce operation ShopNow.com Inc. and 24/7 Media launched Click2Buy commerce-enabled banner ads.

Click2Buy allows consumers to transact purchases within online banner advertisements, making the banner ads the actual point-of-sale. Visitors are not required to leave the current site.

ShopNow.com developed the technology, which will be licensed to 24/7 Media for use across the 24/7 ad network.

The two companies, which entered into a co-marketing agreement six months ago, have a mutual investment in each other. 24/7 Media has a 15 percent equity stake in ShopNow.com that allows 24/7 Media to offer e-commerce technology to its advertising clients.

24/7 Media said it will deploy the Click2Buy technology across its network of 300-plus Web sites, which reaches more than 55.5 percent of the online audience in the U.S., according to Media Metrix.

ShopNow.com’s business-to-business commerce division CommerceTrust.com will provide the technology platform powering the payment processing for Click2Buy customers. 24/7 Media will participate in transaction revenue.

Visitors to any Web site click through a banner ad that is clearly branded with the Click2Buy logo. This provides a consistent look and feel to assure customers that they will not be driven from the site they are currently viewing.

Once the banner is clicked on, a new window opens up on the current site. The user purchases the product or service, fills out an order form and enters a credit card number all within the pop up window. The transaction is entirely contained within the pop-up window. After the purchase is complete the user returns to the site from where they began.

“This positions 24/7 Media squarely in the midst of the e-commerce space,” said David J. Moore, CEO of 24/7 Media.

ShopNow.com Inc. offers business-to-business and business-to-consumer e-commerce services to businesses. The ShopNow Network is comprised of online access to more than 30,000 businesses. Its CommerceTrust.com division provides business-to-business e-commerce products and services.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts