More NewsShopNow.com Launches Television Campaign

ShopNow.com Launches Television Campaign

E-commerce operation ShopNow.com launched its first holidaytelevision commercial, entitled "Shopping Mall Santa."

E-commerce operation ShopNow.com launched its first holiday television commercial, entitled “Shopping Mall Santa.”

ShopNow.com hired the Seattle office of THINK New Ideas to produce a humorous look at online retailing. Billings were not disclosed.

The television spot will appear on A&E, Discovery, CNBC, MSNBC, TNN, TBS, TLC and CNN.

“The Shopping Mall Santa spot will register with busy and crazed consumers during the holidays,” said Bill Toliver, managing director of Think New Ideas Seattle.

“Nobody wants to fight mall crowds so we created an ad that shows ShopNow.com as the perfect alternative to traditional holiday shopping, and that it’s truly the shortest distance between you and the stuff you want.”

ShopNow.com Inc. offers business-to-business and business-to-consumer e-commerce services to businesses. Its ShopNow Network is comprised of online access to more than 30,000 businesses and over two million shoppers.

CommerceTrust.com, a division of ShopNow.com Inc., provides business-to-business e-commerce products and services.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts