Silver Company Retained as Interactive Ad Reps for Gay.com

The Silver Company in Seattle, WA was hired to provide interactive advertising sales representation for Gay.com, an internet chat network operated exclusively for the gay and lesbian community.

Gay.com features a network of chat houses that attract 1.3 million visitors each month and offers solid branding opportunities for advertisers, as each user spends nearly 40 minutes on the site per visit, Silver said.

The site offers moderated chat sessions, weekly events and trained monitors and is a service of PrideCom Productions, which has nearly 800 affiliate sites driving traffic to its chat network.

Silver said that a recent survey by Simmons Market Research Bureau of nearly 1 million readers of gay media found that more than 93% of the respondents indicated they prefer to buy products or services advertised in the gay media.

Other agency clients include DealerNet, TravelRes Direct, and Online Career Center.

In a separate announcement, Silver said it formed a strategic partnership with San Francisco-based LikeMinds, a one-to-one personalization and target marketing software developer

The partnership will assist The Silver Company’s interactive clients in creating automated database marketing efforts. Financial terms were not disclosed.

LikeMinds’ software features a patented real-time collaborative filtering technology, precisely targeting every marketing dollar to improve response rates and maximize profits.

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