A month after setting up an office in London, email marketing services provider Silverpop has acquired Digital Oxygen, an interactive marketing agency based in the U.K. Terms of the cash and stock deal were not disclosed.
A former Silverpop client and reseller, Digital Oxygen offers Silverpop greater access to the U.K. market and a launching point from which to expand further into Europe, said Bill Nussey, Silverpop’s president and CEO. The agency’s clients currently include The British Horseracing Board (BHB), Midway Games, Zenith Optimedia, Proximity London, and HMV.
“Silverpop is rapidly expanding its sales and services outside the U.S.,” Nussey said. “We expect that more than half of our revenues will come from outside the United States eventually.
Other countries Silverpop is looking to roll services out to in include Germany, France, the Netherlands, and Spain, he added.
The company currently has 12 U.K. clients, including two global banks, Skype, and British Sky Broadcasting, and 180 clients in the U.S.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.
Here are five proven list building strategies that you can employ in 2017 -- each backed up with case studies and research:
Brands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth?
Black Friday is here, but just how important is the day that has historically been the most watched of the holiday shopping season?