Silverpop offers permission-based email marketing software and allows clients to mix and match whichever levels of software and service fit their needs. The company encourages many of its clients to bring some or all of their email marketing in house to maximize their security, control, and cost savings.

Clients have four service options: work through third-party agencies, let Silverpop provide full service, “do it yourself” on its ASP platform, or install its software in your data center. Silverpop also supplements its ASP and installed customers with email and technology services.

Silverpop allows for enterprise-wide coordination of customer communication campaigns and programs, giving marketers the control they need over message frequency, relevancy and branding. It automates email marketing and customer communication management best practices through a variety of systems, minimizing IT involvement and streamlining processes while enhancing customer relationships.

Silverpop’s software enables users to:

  • Coordinate and control multiple groups

  • Deliver high-impact, highly relevant messages
  • Understand customer interests
  • Avoid expensive resources
  • Easily implement and integrate

Related reading