Six Newspaper Companies Invest in AdOne

Six major media companies said they have agreed to take equity positions inInternet classifieds company AdOne LLC, which operates ClassifiedWarehouse.com.

Six major media companies said they have agreed to take equity positions in Internet classifieds company AdOne LLC, which operates ClassifiedWarehouse.com.

The companies are: Belo Corp., Journal Register Co., Lee Enterprises, Media General, Morris Communications Corp. and Pulitzer Inc.

The companies said they will provide a second round of capital to AdOne, become participating members in AdOne’s network and various other online classified products, and provide “significant promotional support.” Financial specifics were not disclosed.

ClassifiedWarehouse.com is a national network of employment, automotive and real estate classifieds. ClassifiedWarehouse.com aggregates listings from hundreds of newspapers and other Internet content providers and serves the top 50 US markets.

AdOne has a distribution partnership with several Internet brands, including Lycos.

The new investors will join Advance Publications Inc., Donrey Media Group, The E.W. Scripps Company, Hearst and MediaNews Group, which collectively acquired AdOne in January, as network participants and equity partners.

ClassifiedWarehouse.com said it hosts more than half a million ads each day and averages more than six million new classifieds per month.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource