Skype: The Latest Promotions Channel?

VoIP provider Skype and EMI just announced a Coldplay fan will win a chance to chat with the band members — via Skype. The contest launches today to promote their new single, aptly named “Talk.”

To enter, fans leave a voicemail message for Coldplay on Skype, accessible through the contest Web site (wherever that is — no URL was provided, nor could I find a link on the official Coldplay Web site). Contestants have 20 seconds to tell the band why they like the new song.

And if you can find that elusive site, you can buy the song as a download in various formats, including mobile.

Really interesting use of VoIP as a marketing medium. If only they’d tell you where the site is…

Related reading