Small Continent, Big Net Usage

Australia, the smallest continent, has an Internet penetration rate of 41 percent – bolstered by the high Internet usage in the countries of Australia and New Zealand.

Australia, the smallest continent, is home to 31.55 million individuals, with the country of Australia accounting for 19.54 million of the inhabitants.

The continent includes the country of Australia, the large island groups of New Zealand, Papua New Guinea, Fiji, Solomons, and the countless volcanic and coral islands of the south Pacific Ocean including those of Micronesia, Melanesia and Polynesia.

The entire region has nearly 13 million Internet users, creating a penetration rate of 41 percent. The countries with the highest Internet penetration, Australia and New Zealand, boast 54 and 53 percent rates respectively. The country with the next highest Internet penetration – New Caledonia – trails considerably at 12 percent

According to data from Nielsen//NetRatings, the country of Australia experienced a 150 percent surge in broadband subscriptions from April 2002 to April 2003, equaling roughly 1 million high-speed homes.

Australia Internet Usage
Population Internet Users Penetration ISPs
Australia 19,546,792 10,630,000 54% 571
Cook Islands 20,811 NA NA 3
Fiji 856,346 15,000 2% 2
French Polynesia 257,847 16,000 6% 2
Guam 160,796 5,000 3% 20
Kiribati 96,335 1,000 1% 1
Marshall Islands 73,630 900 1% 1
Micronesia 135,869 2,000 1% 1
Nauru 12,329 NA NA 1
New Caledonia 207,858 24,000 12% 1
New Zealand 3,908,037 2,060,000 53% 36
Niue 2,134 NA NA 1
Norfolk Island 1,866 NA NA 2
Northern Mariana Islands 77,311 NA NA 1
Palau 19,409 NA NA 1
Papua New Guinea 5,172,033 135,000 3% 3
Pitcairn Islands 47 NA NA NA
Samoa 178,631 3,000 2% 2
Solomon Islands 494,786 8,400 2% 1
Tokelau 1,431 NA NA 1
Tonga 106,137 1,000 1% 2
Tuvalu 11,146 NA NA 1
Vanuatu 196,178 3,000 2% 1
Wallis and Futuna 15,585 NA NA 1
TOTAL 31,553,344 12,904,300 41% 656
Source: CIA’s World Factbook

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource