SmartMoney.com Signs With 2CAN Media

SmartMoney, a joint venture of The Hearst Corp. and Dow Jones, signed an exclusive online advertising representation partnership for SmartMoney.com with 2CAN Media Inc.

2CAN launched a freshly redesigned, online version of SmartMoney magazine. Claiming more than nine million page impressions per month, SmartMoney.com targets online investors and affluent consumers in search of personal finance information.

2CAN Media will represent SmartMoney.com through its Pinnacle Interactive Division, which was formed last August to focus on serving premier, national brand-name sites. 2CAN said it will deliver advertisers significant online exposure to a strong demographic audience, combined with the unique strengths of the SmartMoney brand.

“We are very enthusiastic about the relaunch of SmartMoney Interactive as SmartMoney.com,” said Steve Swartz, president, CEO and editor-in-chief of SmartMoney. “A key part of the strategy behind the relaunch is our partnership with 2CAN Media. As the quality leader in personal finance, we believe 2CAN Media will help us take the SmartMoney brand to the next level.”

“SmartMoney.com is a tremendous addition to 2CAN Media’s roster, and we’re thrilled to be representing its brand,” said Jeff Eisenberg, 2CAN Media’s vice president of business development.

“SmartMoney, The Wall Street Journal Magazine of Personal Business,” was launched in 1992 by Hearst and Dow Jones to meet the need for better personal finance information among sophisticated professional and managerial Americans. SmartMoney.com was launched in September 1997 as SmartMoney Interactive. The redesigned site features market analysis and investing strategies including hourly stock updates, fund insights, a portfolio builder, best buys, college planning, broker ratings, stock snapshots and personal finance worksheets and tools.

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