As sophisticated mobile devices such as the iPhone continue to proliferate, Nielsen estimates “smartphones” will overtake “feature phones” by the end of next year, presenting marketers with a growing opportunity in the mobile space.
Although just 21 percent of U.S. wireless subscribers were using smartphones in Q4 2009, the measurement firm predicts the rate of adoption of such devices to quicken considerably in 2010, eventually surpassing feature phones in the third quarter of 2011.
In recognition of the growing audience and potential in the mobile marketing space, major companies have been snapping up assets in the space for the past six months. Google agreed to acquire mobile ad network AdMob in November, which was followed shorty after by Apple’s acquisition of Quattro Wireless.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
It probably won't come as a surprise that 2016's Cyber Monday has earned the distinction of being the biggest online sales day in US history.
Black Friday is here, but just how important is the day that has historically been the most watched of the holiday shopping season?
Black Friday and Cyber Monday are right around the corner, but the world's biggest online shopping event, Singles' Day, occurred last Friday, November 11 in China.