More NewsSMG Play Is Now Play (A Unit of Denuo)

SMG Play Is Now Play (A Unit of Denuo)

As an aside to the below Xbox/Cadillac item , the news release had a little tidbit I didn't catch when it happened; namely that SMG gaming unit Play now lives under Denuo

As an aside to the below Xbox/Cadillac item, the news release had a little tidbit I didn’t catch when it happened; namely that SMG gaming unit Play now lives under Denuo. I asked Starcom if other units had been moved as well, and it turns out that yes, Reverb and Digits are also under Denuo now.

I wasn’t aware of this, and I’m fairly sure it wasn’t announced when Denuo was. It’s interesting because when Publicis unveiled Denuo, executives said the idea was to create a fleet-footed consultancy that could act as an advance guard, where appropriate, for the deployment of other Publicis agencies to come in and execute campaigns. But — and here’s the curious part — Denuo itself would not get involved in the nitty gritty of campaign execution.

Putting these three teams under Denuo’s wing suggests otherwise. Of course, it doesn’t by any stretch mean Denuo will act as a traditional agency network, but it does appear to have a hand (or three) in campaign execution. Mostly, it’s just another odd clue to the mystery of agency structures in the wake of mass media.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts