Snapdeal on Analytics Trends in 2013 [Video]
Snapdeal exec shares how marketers will see a huge lift in ROI when their decisions are driven by data.
Snapdeal exec shares how marketers will see a huge lift in ROI when their decisions are driven by data.
Gaurav Chhaparwal, head of analytics and personalization from Snapdeal, India’s leading online retailer, says analytics is fairly nascent in the country but is fast evolving to become a core function, particularly in the ecommerce sector.
In the video interview below, he shares the following:
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