Gaurav Chhaparwal, head of analytics and personalization from Snapdeal, India’s leading online retailer, says analytics is fairly nascent in the country but is fast evolving to become a core function, particularly in the ecommerce sector.
In the video interview below, he shares the following:
- An overview of the analytics landscape in India
- Advice on how to take a structured approach to analytics
- 2013 analytics trends
In addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile social commerce, omnichannel marketing and virtual reality.
Content marketing includes so many tasks and processes that it can be very overwhelming. You need a solid toolset to keep it ... read more
Smart brands in China are implementing sophisticated and innovative online and offline strategies to capitalize on the Chinese consumer's mobile-first approach to shopping.
China will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from search and ecommerce to social media.