Snapdeal on Analytics Trends in 2013 [Video]

Gaurav Chhaparwal, head of analytics and personalization from Snapdeal, India’s leading online retailer, says analytics is fairly nascent in the country but is fast evolving to become a core function, particularly in the ecommerce sector.

In the video interview below, he shares the following:

  • An overview of the analytics landscape in India
  • Advice on how to take a structured approach to analytics
  • 2013 analytics trends

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