More NewsSnickers Uses Social Media, SEM to Support ‘Lead Spot’ in Super Bowl Ads

Snickers Uses Social Media, SEM to Support 'Lead Spot' in Super Bowl Ads

2007 "kiss" controversy likely may spur online buzz during game's first TV commercial.

Snickers will lean on social media and paid search to support its :30 Super Bowl ad, which may trigger considerable online chatter for two primary reasons.

The candy bar brand is running the first in-game commercial, a point in the broadcast that lends itself to timely piqued interest levels for TV watchers who simultaneously post at Facebook or Twitter. Also, it is Snicker’s return appearance to the Super Bowl stage – three years after micro-site that allows users to create audible “Baby Mail” messages and then share them with friends.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts