Bethesda, MD-based Snyder Communications Inc. and iVillage inked a joint-marketing agreement to expand the reach of Snyder’s Your Kids marketing programs to the Internet via Parent Soup. Launch is scheduled for April 1998.
Snyder Communications will use its sampling and WallBoard programs, which target millions of dual income households with young children in private institutional daycare centers, to support the Parent Soup/Your Kids Internet site. Financial terms were not disclosed.
Under the agreement, the Parent Soup/Your Kids Internet address will be included on one million sample pack boxes, and more than 10,000 Your Kids WallBoards displayed in daycare locations nationwide.
Parents will be able to access expanded editorial from the Your Kids WallBoard program and participate in “live” consumer polls and surveys each sponsored by a Your Kids WallBoard advertised brand. A number of Your Kids’ sponsors, including Kellogg’s, Bristol-Myers Squibb, Gerber, and Reckitt & Colman will participate.
“We have been evaluating various ways to effectively leverage the Internet and view this agreement with iVillage as an ideal vehicle for our clients. We plan to seek out new ways to benefit from the power of the Internet and other new technologies to enhance our ability to build brand awareness for our Fortune 500 clients,” said Daniel M. Snyder, Chairman and Chief Executive Officer of Snyder.
New York City-based, iVillage and iVillage.com, provide an destination for women, claiming more than 56 million page views per month. iVillage’s branded communities include, among others, Parent Soup (or AOL keyword: parentsoup), ParentsPlace.com, Better Health, and Armchair Millionaire. Members of these online communities have the opportunity to exchange information, advice, and offer support on subjects including parenting, work, and health.
Snyder Communications provides outsourced marketing solutions primarily for Fortune 500 companies. Snyder identifies high-value consumer segments, designs and implements marketing programs to reach them, initiates and closes sales on behalf of its clients, and provides customer care and retention services.