In 2.6 million social media conversations – give or take a few – consumers are in full holiday hunter-gatherer mode, according to an analysis by Digitas and Brandwatch. The companies released the info now to let retailers get a sense of gifting trends.
The holidays start at home, right? Maybe that’s why, out of the Of 9,315 mentions identifying who people were shopping for, the majority of it was about “me, me, me.” That is, 58 percent of the holiday shopping chatter was from people looking for stuff for themselves.
Tech gadgets were the most fervently desired, based on the analysis of holiday shopping conversations on social channels between November 20 and 26th, at 34 percent of the talk. But books, movies and show tickets came in second, at 22 percent of the buzz.
Good news for struggling Best Buy: It was in the top four most-mentioned shopping destinations, at 14 percent. It was bested by Walmart (24 percent) and Target (21 percent), and trailed by Macy’s (12 percent).
The research found that, of 12,245 mentions identifying personal demographics and interests, car enthusiasts accounted for 36 percent, followed by tech lovers (33 percent), and then parents (20 percent).
Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major ... read more
An effective content marketing strategy needs to be customised to the demands of each industry. Here are five tips to increase your ... read more
We put China and United States head to head on smartphone sales and smartphone penetration; 4G subscribers; 4G coverage and speed; mobile internet users and m-commerce; to find out where the world’s biggest m-commerce opportunity lies.
New stats suggest that retailers are improving their customer retention rates, so is this the result of a focus on the customer ... read more