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Masterclass: Social Media Marketing

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About this masterclass:

Social media marketing is evolving. If you want to future-proof your social media strategy, you need to pay attention to the latest changes and implement them in your marketing game plan. 

This online masterclass is designed for marketing professionals to learn social media marketing best practices and strategies essential for success in today’s changing social media landscape.

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Learn from experts  

Watch, listen, and learn from some of the world's leading marketing experts  

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Make connections 

Collaborate with other members in your class and get feedback from peers and industry experts 

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Get qualified

Receive our masterclass certificate and add to your resume & LinkedIn profile  

What you'll learn:

By the end of this masterclass, you’ll be able to: 

  • Define social strategies for success in today’s changing social media landscape
  • Define goals of a social campaign with key performance indicators
  • Create effective campaigns on various social media platforms
  • Build effective advertising strategies on Facebook, Instagram, Twitter, and LinkedIn
  • Identify and leverage the best social media analytics tools to make more information-driven business decisions 
  • Optimize campaigns by adjusting your campaign’s copy, spend, and targeting to ensure success
  • Identify the latest trends in social media influencer marketing 


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Social Media Marketing

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