USA Network has teamed with social TV app Viggle to create a civil rights-based goodwill effort for Saturday night’s airing of “To Kill A Mockingbird.” It will mark the first time the 1962 classic is broadcast after a recent digital remastering; President Obama will introduce the film on the cable network.
Viewers who record check-ins for the show will earn loyalty points on the program, which Viggle will match in donations up to $20,000. The money will be given to USA Today’s “Characters Unite” foundation partners that champion civil and human rights, according to a joint statement from the companies.
After checking in, Viggle users can earn additional loyalty points by tapping their touch screens to read film facts about “To Kill A Mockingbird” and/or learn more about the Characters Unite program. They can also donate their points toward charitable contributions via the Viggle app rewards section. The app is available for iPhone, iPad, and iPod Touch devices.
Viggle continues to sign TV-based partnerships while trying to bring its consumer usage to scale in an increasingly crowded mobile apps space. Last Sunday, cable channel Animal Planet had an integration during its “River Monsters” program, where the Viggle logo appeared on screen to encourage viewers to check in.
New York-based Function(x), Viggle’s parent, says the three-month-old app has 250,000 users. Chris Stephenson, president of Viggle, recently said in a statement that “[time] spent in the app has grown from 54 to 89 minutes;and the level of advertiser engagement is truly extraordinary.”
Competing social TV apps include GetGlue, Shazam, IntoNow, Miso, and Zeebox.
Yesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 500 attendees. It featured speakers from Accenture, ... read more
Marketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into their crystal balls in 2009.
Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook's dominance in social.
There is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective?