Social and mobile are massive in Indonesia. It’s the fourth biggest Facebook country worldwide and Jakarta is the most active Twitter capital globally.
Interestingly, however, when ClickZ approached Patrick Searle, head of social from Social@Ogilvy Indonesia, last week to ask him what he thinks is one key digital trend in the country, he said, “Indonesia is the year of
social, mobile, e-commerce, search in 2014.”
Find out more in this three-minute video clip that was shot at the Ogilvy & Mather office in Jakarta, as the social media executive explains why search holds the biggest opportunity for brand marketers and gives from-the-trenches insight on the digital landscape in Indonesia.
For better or worse, Google My Business (GMB) and Knowledge Graph (KG) are transforming mobile local search. It pays to watch the areas of innovation, such as hotels, restaurants and movies as these signal Google’s intentions.
Click-through rates for a business website fall with its position in organic search results. But what is the effect when organic results are pushed further and further off screen by paid ads, Google My Business listings and Knowledge Graph?
When you’re just starting out as a business owner it’s easy to become wrapped up in the seemingly endless number of metrics ... read more