New York City-based Solbright Inc., a developer of software solutions that automate Internet marketing and advertising workflows, acquired Internet Profiles Corp.’s (I/PRO) agency sideline of products, collectively named Dispatch.
Dispatch is an online advertising management system that organizes, administers and automates the online media buying and reporting process. Financial details were not disclosed.
“Dispatch will provide a perfect complement to Solbright’s AdSuite products, and the two systems will seamlessly integrate, providing a complete infrastructure for buying and selling Internet advertising,” said Key Compton, founder and CEO of Solbright.
“Dispatch was developed to improve the efficiency of buying online advertising, while Solbright has been working to improve the process for the sellers of Internet advertising. With the acquisition of Dispatch, Solbright will provide a complete solution that will become an open standard for executing online advertising and e-commerce marketing.”
I/PRO launched Dispatch in January 1998. The Web-based product automates Internet media planning and buying, including contact tracking, insertion order creation, creative trafficking, performance analysis and client communications. All resulting data is held in a central database that allows for analysis across multiple criteria.
“As I/PRO continues to focus on its core business of Internet measurement and research, we found that the growing demands for the development of Dispatch required dedicated attention,” said Bradley Rode, I/PRO’s president and CEO. “Solbright’s commitment to improving the process of buying and selling Web advertising ensures that Dispatch will exceed the expectations of the industry. . .”
Dispatch comes to Solbright as a unit, with key I/PRO employees moving to Solbright’s New York City offices.