Digital media solutions provider Solbright Inc. delivered Dispatch 3.0, with new capabilities to validate rich media ads before sending campaigns to publishers.
Dispatch is an open XML-based online advertising management system for interactive agencies that organizes, administers and automates the online media buying, trafficking and reporting process.
With the introduction of rich media testing capabilities, an interactive agency can streamline the ad submission process by accessing site-specific production specifications and rules.
Dispatch 3.0 maintains a database of Web sites and stores information regarding their specific requirements such as media type, ad file size, dimensions, etc., validating the ads against this database.
“We have responded to the industry’s call for a more efficient way to process rich media ads and more efficiently manage online campaigns,” said Key Compton, chief executive officer of Solbright.
“Dispatch 3.0 enables interactive agencies to deliver more sophisticated rich media campaigns and eliminates human error in the process of bringing ads live.”
Dispatch is an online service that improves workflow processes by simplifying the buying, trafficking and reporting process for online media.
It handles everything from planning the buys to validating the creatives, creating insertion orders, tracking contacts, generating useful reports, collecting historical data, and enhancing client communications.
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