As more social activities take place on the mobile phone, retailers are applying SoLoMo to drive customer engagement.
Using examples from leading brands, Napoleon Biggs, chief strategy officer at Gravitas and Craig Law-Smith, strategy and biz development director from Amobee Asia Pacific, explain what SoLoMo is, why it is important for marketers, and the exciting developments it would bring in the near future.
Tune in to the video interview as they deep dive into mobile trends for 2013.
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Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discussed the ... read more
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.