SoLoMo in Asia and 2013 Mobile Predictions [Video]
Amobee and Gravitas execs talk SoLoMo and how mobile could drive better consumer engagement for retailers in this video.
As more social activities take place on the mobile phone, retailers are applying SoLoMo to drive customer engagement.
Using examples from leading brands, Napoleon Biggs, chief strategy officer at Gravitas and Craig Law-Smith, strategy and biz development director from Amobee Asia Pacific, explain what SoLoMo is, why it is important for marketers, and the exciting developments it would bring in the near future.
Tune in to the video interview as they deep dive into mobile trends for 2013.