As more social activities take place on the mobile phone, retailers are applying SoLoMo to drive customer engagement.
Using examples from leading brands, Napoleon Biggs, chief strategy officer at Gravitas and Craig Law-Smith, strategy and biz development director from Amobee Asia Pacific, explain what SoLoMo is, why it is important for marketers, and the exciting developments it would bring in the near future.
Tune in to the video interview as they deep dive into mobile trends for 2013.
All top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US banks and Facebook are better.
Whatever approach you take to your m-commerce project, one thing is certain: if you want it to deliver the results you’re expecting, context should be front and centre of your design.
American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world.
With so many bloggers and blog posts storming in every day, it is hard to stand out. The secret to creating an outstanding blog is to cultivate a community around your blog.