More NewsSomebody didn’t get the memo…

Somebody didn't get the memo...

Google's lawyers have once again begun firing off letters to media organizations to stop using its name as a verb

Google’s lawyers have once again begun firing off letters to media organizations to stop using its name as a verb. Ostensibly, it’s only doing it to protect its trademark, an issue that it has struggled with since “to google” someone or something entered the lexicon.

The execution, however, seems especially ham-handed, given the company’s aversion to doing evil. Not to mention the fact that “google” as a verb is finding its way into dictionaries, including the Oxford English Dictionary and Merriam-Webster’s Collegiate Dictionary. While I can’t be sure, I’m guessing Larry and Sergei were pretty excited when they got that news.

This is the second example of intra-company communication skills lacking at big Web marketing companies. The first, and by far much worse, saw AOL’s research team looking to do something nice for academics, and ending up with a PR nightmare.

Perhaps both AOL and Google need to hold a “family meeting” to make sure everyone’s on the same page, especially when it comes to events like this where the actions of one group are so clearly at odds with those of another.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts