Sony Launches eMarker
The consumer electronics giant's digital keychain allows users to mark radio songs for later purchase online.
The consumer electronics giant's digital keychain allows users to mark radio songs for later purchase online.
In the latest example of technology designed to link online and offline media consumption, Sony today unveiled its eMarker product in the U.S., in time for the holiday season.
In its current form, the eMarker serves as a timestamping device, allowing users to mark a song they hear on the radio by pressing a button on the keychain-like eMarker while the song is playing.
Users, once home, connect the device to their PCs, and log into the eMarker Web site. The site determines which songs were bookmarked by matching radio station playlists with the time the bookmark was created.
Consumers can then purchase the artist’s albums from an online retailer.
Eventually, devices like the eMarker will be used to mark commercials heard on the radio, allowing users to get more information about products advertised.
As technology improves, products like the eMarker will benefit from integrating multiple media streams — besides radio — into their products.
Analysts also predict the devices will eventually enable users to purchase advertised songs immediately, saving them directly into personal devices like portable media players. Similarly, the market for wearable network interfaces is also expected to grow, with devices able to record promotions in newspapers, broadcast media and online, and redeem those at e-tailers or retail stores.
However, questions remain about the immediate viability of products like the eMarker. The eMarker’s chief competitor, Xenote, went out of business earlier this month, even though its product, the iTag, functioned similarly to the eMarker and its platform included the ability to mark ads.
The eMarker is available for purchase through eMarker.com, SonyStyle.com and Amazon.com.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article