Sony Online Entertainment Inc. (SOE) added five executives to its advertising sales and partnership marketing staffs. Regional sales managers Catherine Burnett and Cynthia Hamer joined as district managers on the East Coast, and Patricia Keating has joined as the central district manager, based out of Chicago. Michael Tive was named marketing director: ad sales, while Michael Lamb became the new Internet ad operations manager. Both of these positions will be based in New York.
“Sony Online Entertainment offers advertisers access to a wide variety of desirable consumer markets through our leading entertainment sites,” said Chris Tice, vice president, advertising and partnership marketing at SOE. “With the expansion of our sales and marketing team, we are in a stronger position to design successful marketing programs for the ad community.”
Sony Online Entertainment produces and distributes online entertainment targeted to mainstream consumers and game enthusiasts. SOE owns and manages The Station@sony.com.
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