More NewsSony Online Entertainment Beefs Up Ad Staff

Sony Online Entertainment Beefs Up Ad Staff

New York City-based Sony Online Entertainment (SOE) promoted James Smith tonational director of advertising sales and hired Allison Corson as Westernregionmanager.

New York City-based Sony Online Entertainment (SOE) promoted James Smith to national director of advertising sales and hired Allison Corson as Western region manager.

Both will work to offer integrated marketing and advertising opportunities across the SOE network, the company said.

Over the past two and a half years in various positions at Sony Online, Smith has been instrumental in attracting blue-chip advertisers to the SOE network, the company said. Previously, he served as the company’s national ad manager.

Corson was a new media account executive at the Weather Channel’s weather.com. She will be based out of SOE’s Los Angeles office, and will report to Smith. Prior to the Weather Channel, she held positions in radio sales at KKBT-FM in Los Angeles and Infinity Broadcasting.

The SOE network consists of The Station@sony.com, Sony Music Online and Sony Pictures Entertainment Online.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

5d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts