Sony Online Entertainment Beefs Up Ad Staff

New York City-based Sony Online Entertainment (SOE) promoted James Smith to national director of advertising sales and hired Allison Corson as Western region manager.

Both will work to offer integrated marketing and advertising opportunities across the SOE network, the company said.

Over the past two and a half years in various positions at Sony Online, Smith has been instrumental in attracting blue-chip advertisers to the SOE network, the company said. Previously, he served as the company’s national ad manager.

Corson was a new media account executive at the Weather Channel’s weather.com. She will be based out of SOE’s Los Angeles office, and will report to Smith. Prior to the Weather Channel, she held positions in radio sales at KKBT-FM in Los Angeles and Infinity Broadcasting.

The SOE network consists of The [email protected], Sony Music Online and Sony Pictures Entertainment Online.