Sony Online Entertainment Signs 18 New Advertisers

American Express, Ford, Netscape and Swatch are among 18new advertisersrecently signed by The [email protected] , Sony Pictures Entertainment Online and Sony Music Online Sites.

American Express, Ford, Netscape and Swatch are among 18 new advertisers recently signed by The [email protected], Sony Pictures Entertainment Online and Sony Music Online Sites.

The SOE network offers integrated marketing and advertising opportunities across a range of Sony’s entertainment-related Web sites. Spending specifics were not disclosed.

Other new SOE network advertisers include Lego, Office of National Drug Control Policy (ONDCP), Princeton Review, Salomon Smith Barney, 3Com, U.S. Army, U.S. Navy, Universal Pictures, U.S. Satellite Broadcasting, America Online/CompuServe, CDNow, iVillage, Netscape, The Globe.com and Rolling Stone Network.

The buys range from customized and integrated content sponsorships to interstitials and banner ads.

The SOE network gives advertisers the ability to reach diverse demographics across a number of Sony’s entertainment sites. For example, the Office of National Drug Control Policy is spreading its anti-drug message to teens on Dawson’s Desktop, a “Dawson’s Creek”-inspired site; iVillage is reaching women playing Wheel of Fortune Online; and Ford is targeting the college market through its involvement with College JEOPARDY! Online.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource