The top award for most creative online marketing strategy was won by Sony for its ad campaign for Ape Escape, a new Playstation game. Quicken.com.au and Ebet Online ranked as finalists.
Fairfax Online won the Click-And-Win award for a specific offer-oriented online campaign, with Excite Australia and Nestlé Confectionery Ltd also mentioned.
Sony also grabbed the award for one-to-one marketing campaigns, with ANZ recognized for two separate campaigns.
Macquarie won the Whiz Bang award for innovative Internet marketing, with mentions going to Intel Australia and Dell Computers. Kellogg Australia Pty Ltd took honors for the its mixed off- and online media campaign, with Fairfax and Hutchinson Telecom following as finalists.