More NewsSony’s Grouper Revamped, Renamed

Sony's Grouper Revamped, Renamed

Web-only video is seriously going pro -- that is, if the past several days are any indication

Web-only video is seriously going pro — that is, if the past several days are any indication. Consider: UTA and SpotRunner are funding new Web video incubator 60Frames, Ogilvy Chief Digital Officer Dan Goodman has jumped ship to join a similar operation, and now, Sony-owned video site Grouper has restyled itself as a discovery and promotion engine for high quality video.

Dubbed Crackle, the site has lots of content partners, including fantastic comedy series Mr. Diety, which you can read about in the release. And the advertising strategy seems well thought-out: branded skins for sponsored sections, plus creative ideas like a Sony Electronics sponsorship of all high def viewing on Crackle.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts