'Sopranos' Sponsor AOL Super Bowl Ad Gallery
Visitors can vote for their favorite ad of this year and all time.
Visitors can vote for their favorite ad of this year and all time.
“Sopranos” character Paulie Walnuts appears in video pre-roll ads introducing viewers to a recently-launched AOL gallery for Super Bowl spots past and present. It’s part of the TV series’ sponsorship of the video feature, which is aimed at promoting its sixth season on Time Warner-owned HBO.
The historical ads are already available on an AOL Sports mini-site, with HBO as the sole sponsor. A selection of this year’s ads will be made available after the game ends Sunday. Viewers will be able to vote on their favorite ads.
The video pre-roll ads feature actor Tony Sirico talking about the ads, the show and an exclusive trailer for the show’s new season available on the mini-site. Banner ads also appear throughout the site. The campaign was developed by interactive agency Deep Focus.
“We knew going into this that one of the most popular days for streaming video throughout the year is the Super Bowl. We knew with the hype this year, there was going to be more of an emphasis placed by consumers on historic video commercials,” Ian Schafer, CEO and founder of Deep Focus, told ClickZ News.
Beginning this week, users can vote for their favorite among 13 classic’ Super Bowl commercials, including Coke’s “Mean Joe’ Greene,” Apple’s “1984,” EDS’ “Cat Herders,” and Reebok’s “Terry Tate.” The ads will also be featured on CBS television Saturday night, with viewers encouraged to visit AOL’s site to vote.
AOL is not the only place Web users will be able to see the Super Bowl ads this year. The NFL will make them available on NFL.com after the game, as well as air an ads-only show on its cable network, its VOD service, and via Sprint’s mobile network. ABC and ESPN also plan to re-air the ads, on TV and online at ESPN.com and on the ESPN 360 online video network.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article