Marketing TechnologyData & AnalyticsSourcepoint adds CCPA compliance to its Consent Management Platform

Sourcepoint adds CCPA compliance to its Consent Management Platform

Sourcepoint has added additional capabilities to their existing Consent Management Platform to meet upcoming CCPA regulation. They've also released research findings that 40% of publishers have not yet prepared for CCPA, although the same percentage believe CCPA will be the data privacy regulation with the biggest impact on their businesses in the next 12 to 24 months.

The California Consumer Privacy Act (CCPA) goes into effect on January 1, and, last week, compliance platform Sourcepoint released a new compliance solution.

The solution is in the form of additional capabilities in the company’s existing Consent Management Platform, originally released to support compliance with the European Union’s General Data Protection Regulation (GDPR). The CCPA component meets the requirements of the Interactive Advertising Bureau’s recently proposed CCPA Compliance Framework.

Key CCPA-related functions in the CMP provide data mapping and the handling of rights requests, such as when visitors ask for all the info acquired about them. Customer communication is available via web, email or phone.

Sourcepoint founder and COO Brian Kane told ClickZ that a user who comes to a web site utilizing his company’s CMP with the new CCPA capabilities might see a link in the footer providing the option to opt-out of having her info shared or sold. He pointed out that, while GDPR is an opt-in framework requiring consent from users for the use of data, CCPA is opt-out.

Publishers’ attitudes about CCPA

As part of the launch of the new CCPA features, Sourcepoint revealed the results of research it conducted about publishers’ attitudes on the new law, via an online survey. The respondents, Kane said, were 48 publishers who are customers or prospects of Sourcepoint.

It found that 40 percent of publishers have not yet prepared for CCPA, although the same percentage believe CCPA will be the data privacy regulation with the biggest impact on their businesses in the next 12 to 24 months. Fifteen percent aren’t aware of the regulation.

Fifty-eight percent believe a federal law replacing state privacy regulations like CCPA will be passed in the next year or two, and nearly three quarters think such a federal regulation will take place within three to five years. Seventy-nine percent of publishers expect that a federal law, replacing state laws, would be easier for compliance, although 29 percent don’t think the impact on their business would be positive.

In September, more than four dozen major corporations – including AT&T, Amazon and Comcast – called on Congress to pass a federal privacy law that would replace CCPA. The IAB and other industry organizations have made a similar request.

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