Spam Threatens Revenue, Kids
Unsolicited e-mail is not only costing global corporations billions of dollars in lost revenue, it also exposes nearly half of online kids to pornographic messages.
What’s worse: Findings from Radicati Group that estimate global spam-related revenue losses exceeding $198 billion by 2007, or Symantec’s survey results that indicate 80 percent of children who use email receive inappropriate spam on a daily basis?
In either case, unsolicited email is more than annoyance – it is a financial drain and a safety threat. The Radicati study found that spam costs corporations an average of $49 per year in the form of additional messaging servers to handle the overload of email – $20 more than they are willing to spend per year to protect each user mailbox from spam.
Roughly 24 percent of the corporate email traffic in 2003 can be categorized as spam, surging to 49 percent by 2007 if left uncontrolled.
| Spam’s Impact on Corporations | ||||
|---|---|---|---|---|
| Year | Each Corporate Mailbox |
Worldwide Loss |
Corporate Spam Messages Per Day |
Percentage of All Messages Per Day |
| 2003 | $49 | $20.5 billion | 6.9 billion | 24% |
| 2004 | $86 | $41.6 billion | 10.9 billion | 31% |
| 2005 | $134 | $74.6 billion | 17.0 billion | 39% |
| 2006 | $189 | $123.7 billion | 24.4 billion | 45% |
| 2007 | $257 | $198.3 billion | 33.4 billion | 49% |
| Source: Radicati Group | ||||
Symantec’s survey of 1,000 Internet users between the ages of 7 and 18 revealed that 47 percent have received emails with links to X-rated Web sites, and 21 percent open and read spam emails.
“As with any email user, kids are just as susceptible as adults to being bombarded by spam advertising inappropriate products and services, such as Viagra and pornographic materials,” said Steve Cullen, senior vice president, Consumer and Client Product Delivery at Symantec.
Although 89 percent of the kids surveyed responded that they have heard of spam, nearly one-in-three do not know whether spam is good or bad for them, and 22 percent of respondents said that their parents have never talked to them about spam.
Parents are often unaware of what their children encounter online, and Cullen notes that it is important that parents educate their children about the dangers of spam, and how they can avoid being exposed to offensive content or becoming innocent victims of online fraud.
However, it could be difficult for parents to monitor their children’s Internet usage since 16 percent of respondents said they don’t want their parents to check their emails with them. Nearly one-in-three respondents said it is not important to always have mom or dad check emails with them, and 21 percent indicated that they didn’t care.
Furthermore, when asked whether they get parents’ permission before giving out their personal email addresses to friends or even people and Web sites with which they are not familiar, 46 percent of the youths responded that they do not.
More than two-thirds (38 percent) of the kids that were surveyed don’t tell their parents after they’ve seen inappropriate spam content, even though 51 percent said they felt annoyed by the unsolicited messages, 34 percent have felt uncomfortable, 23 percent have felt offended, and 13 percent have felt curious.
The summer months make it even more difficult for parents to monitor kids’ online activities, as 44 percent of the respondents spend more than two hours a day online during that period – compared to only 23 percent who said they spend as much time online on a school day. Of the youths who spend an average of more than two hours a day online during summer, 75 percent mainly use the Internet to send and receive emails.
| Consumer Spam Growth | ||
|---|---|---|
| Year | Total Spam Messages Per Day |
Consumer Spam Messages Per Day |
| 2003 | 14.5 billion | 7.6 billion |
| 2004 | 21.1 billion | 10.2 billion |
| 2005 | 30.6 billion | 13.6 billion |
| 2006 | 42.6 billion | 18.2 billion |
| 2007 | 57.6 billion | 24.2 billion |
| Source: Radicati Group | ||
