Specific Media: Moving Up

With so many ad networks on the scene, it takes work for any single one to get noticed.

Specific Media made a splash with a 10th anniversary party at its new Manhattan outpost on 745 Fifth Avenue overlooking Central Park and the landmark Plaza Hotel. (Sorry, forgot the camera.)

At the party last week, I got a chance to meet Chief Operating Officer Chris Vanderhook, one of the three brothers who founded and manage the business that has a headquarters in Irvine, CA. CEO Tim Vanderhook and Russell Vanderhook, SVP were both there, too.

The sleek offices are on the 20th floor in an Art Deco structure built in 1930. It’s worlds away from its old home in the Empire State Building in the dull midtown south neighborhood.

For the party, Specific Media brought in Nikki Cassone and Camille Becerra, contestants from Bravo’s “Top Chef” reality show to off their cooking skills. Plus, chef Scott Fagan from Tip of the Tongue catering and his team prepared sushi, dim sum, sliders, and calories-for-the-road dessert bags.

For the record, Specific Media has 13 employees in its NYC office and it’s hiring, according to a spokeswoman. Based on unique visitors, Specific Media is the fifth largest ad network, according to comScore.

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