InsightsSpending on digital video in Europe up 42%

Spending on digital video in Europe up 42%

A survey conducted among 175 ad buyers and publishers, found that 48% of agencies have shifted ad-spend from display, 33% from print, and 10% from search to digital.

Spending on digital video in Europe has increased by 42% over the past year, and agencies are shifting budget from other digital channels to support video activity, concludes a survey by Adap.tv.

The survey was conducted among 175 ad buyers and publishers, and found that 48% of agencies have shifted ad-spend from display, 33% from print, and 10% from search. However there were still concerns around the ability to properly measure how many people are exposed to video ads online.

67% were worried about viewability,  and 57% ad verification and ad fraud. Econsultancy says: “These concerns are fuelled by the fact that the industry is still struggling to come up with an accepted standard for video viewability measurement.”

Whitepapers

US Mobile Streaming Behavior

Whitepaper | Mobile US Mobile Streaming Behavior

3y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups

Whitepaper | Actionable Analysis Winning the Data Game: Digital Analytics Tactics for Media Groups

3y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Giving a Voice to Your Brand

Whitepaper | AI & Automation Giving a Voice to Your Brand

3y

Giving a Voice to Your Brand

Voice commerce, or conversational commerce, is a major disruptive opportunity in US retail. It opens up the possibility of building deeper relationshi...

View resource
Mobile Messaging Masters

Whitepaper | Mobile Mobile Messaging Masters

3y

Mobile Messaging Masters

Every year the mobile market continues to grow and develop. Cyber Monday 2018 saw $2.2 billion in sales stemming just from smartphones in the United S...

View resource