SPI Group Names Media Director

Robert D. Storch has been named new media director of The SPI Group, a public relations and new media marketing services agency.

Storch comes to The SPI Group from US Interactive in New York City, where as media director he provided strategic media and marketing support, planning and buying online for online accounts including Network Solutions, Royal Caribbean Cruise Line, American Stock Exchange and Deloitte & Touche.

“Bob’s expertise allows us to offer the full spectrum of online communications support–from link proliferation, Web relations to sophisticated online media planning, buying and tracking,” said Steve Goodman, general manager of The SPI Group. “With the emergence of the Internet as a vital communications medium, our online capabilities are a critical compliment to our traditional public relations capabilities.”

Founded in 1997 by three former Poppe Tyson executives, The SPI Group offers communications strategy and planning, media and analyst relations, customer relations, interactive/online communications, Web content and management, trade show support, product introductions and collateral materials development. The agency also delivers a broad range of online PR, marketing and advertising solutions. Clients include The CIT Group, IBM, KeyBank, LifeSavers, Millipore, Pepperidge Farm and Pfizer.

Prior to his stint at US Interactive, Storch was senior vice president and media director for Poppe Tyson’s two East Coast offices in New York and New Jersey where he provided media support for a range of high-tech and business- to-business clients.

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