The audio capabilities of Spinner.com, which features about 120 music channels, allow advertisers to play audio advertisements in addition to displaying banners on the site. Every hour Spinner.com will play two minutes of advertisements. Spinner.com claims 1 million unique listeners per month.
“Spinner.com provides unique advertising opportunities,” said Dan Sweeney, manager of The @dVenture Network. “This site offers the best of broadcast advertising with the interactive capabilities of the Internet. It should improve both branding and direct response campaigns. . .”
The Spinner.com music players–the stand-alone Internet application Spinner Plus and the Web-based Spinner–display song information as music is played, while providing links that enable online purchasing and real-time listener feedback.
The @dVenture Network is group of Web sites offering run of network, affinity and site specific advertising options. Parent company VentureDirect in New York City is a direct marketing and media company offering list management, list brokerage, insert brokerage and management, card pac marketing, email marketing, online lead generation, online media planning/buying, Web site representation, print media buying, magazine space sales, recruitment advertising sales and custom services.
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