Formerly called TheDJ.com, Spinner.com offers its listeners more than 100 music channels.
The re-christened music site joined with Warner Bros. Records Inc.; online commerce pioneer Amazon.com; destination site Macromedia ShockRave; content creators LAUNCH Media and UBL-Ultimate Band List; and the high-speed cable Internet service provider @Home Network, the company said.
Advertising and sponsorship opportunities include audio-enhanced media ads and select advertising positions, which are integrated within the streaming music programming.
Spinner.com content partners LAUNCH Media and Ultimate Band List provide artist news, interviews, concert reviews, online chat, artist discographies and biographies. Both content sources are directly linked from Spinner.com products, giving users one-click access from the songs they are hearing.
Spinner.com chose Amazon.com to be its exclusive music fulfillment source, and will incorporate a prominent link to “Buy This CD at Amazon.com” throughout the user interface. Financial details of the various arrangements were not disclosed.
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