Spinner.com, a streaming music site, said it signed four charter sponsors–Amazon.com, QSound Labs, the Audio Book Club and Warner Brother –for its rich media ActiveAudio banner program.
Spinner.com said its proprietary ActiveAudio ads give advertisers the ability to speak directly–literally–to its audience during the site’s audio programming. At the same time, Spinner.com said it will expose users to a banner advertisement, “in effect reaching the sought- after Internet music audience with an entirely new, more effective multimedia ad package.”
“The banner and audio combination is incredibly effective,” said Riley McDonough, executive vice president of sales and commerce at the company.
“. . . Spinner.com has created a seamless combination of in-stream audio and visual banners. . . that run adjacent to our music programming to give listeners an impactful experience that will drive an advertiser’s desired behavior like nothing before. Finally the Web has an ad vehicle–a ‘clutter buster’–that realizes the promise and the potential of the Internet,” he said.
When Spinner.com listeners hear ActiveAudio, they are encouraged to click on a corresponding banner for additional information on the product. The banner runs beyond the length of the audio advertisement (audio ads are offered as :15 to :30 avails), and remains for the entire length of the song following the ad.
“Our users are comfortable with high-quality multimedia,” said Bob McLauchlan, director of marketing for QSound Labs, an advanced 3D audio technology company. “Spinner allows us to reach and appeal to a targeted audience with both great audio and interactive banners, without interrupting their work or play.”
Spinner.com, formerly TheDJ.com, said it broadcasts more than one million songs per day on more than 100 unique channels.
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