Splitsville for McDonald’s, Organic

McDonald’s has reportedly parted ways with Organic in San Francisco, its interactive agency of record.

Advertising Age, citing sources “close to the situation,” reported that the agency “fired” McDonald’s as a client because of the advertiser’s lack of focus and direction on a Web strategy.

It is not clear if McDonald’s has hired another agency or will conduct a review. The fast-food chain has recently been touting its redesigned site and mentioning its Web site address in all its advertising.

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