Sprint Promoting Exclusive Content, Which, In Turn, Promotes Movie

rickbobby.jpg Sprint has wrangled comedian Will Ferrell, or at least the character he plays in an upcoming NASCAR-themed flick, to star in commercials promoting Sprint’s exclusive mobile content from the movie. So Sprint is running commercials to promote exclusive content which is, sort of, promoting the new movie.

In the TV spots, Ricky Bobby, the main character in “Talladega Nights: The Ballad of Ricky Bobby,” watches clips from the movie on a Sprint Phone. The commercials were produced by TBWAChiatDay New York.

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