Thanks to the Football League, football fans on Twitter will be able to light up the famous Wembley arch as part of the build-up to the Capital One Cup Final on Sunday, marking the first time the iconic arch will be used in such a way.
Thanks to the Football League, football fans on Twitter will be able to light up the famous Wembley arch as part of the build-up to the Capital One Cup Final on Sunday.
Wembley plays host to Chelsea FC and Tottenham Hotspur on Sunday and this is the first time that the iconic arch will be used in such a way.
The Football League will track the use of two designated hashtags – #ChelseaAtWembley and #SpursAtWembley – throughout this week; the most used hashtag will be declared the winner. Spurs Vs Chelsea on social.
The social media ininitiative ‘#OwnTheArch’ will close at 6pm on Saturday and the arch will be lit up in the winning clubs’ colours the night before the final.
Marketing Director at the Football League, Drew Barrand said: “The Football League is always looking at innovative ways to bring fans closer to the action and this vote really does allow fans to play a visible part in the build-up to the Final.
Head of Sport at Twitter UK, Alex Trickett added: “Twitter is the place where people come to share in the biggest moments in the football calendar; in fact eight of the ten most-Tweeted-about UK moments in 2014 were football-related. It will be incredible to see fans from the UK and around the world reaching for their devices to light up the Wembley arch this weekend.”
So will the famous iconic Arch be blue or white come kick off?
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceScent marketing uses fragrance to influence consumer perceptions and behaviours in commercial settings, aiming to enhance brand value, encourage longe...
View articleNew partnership between innovators creates a digital powerhouse, opening up highly targeted omni channel campaigns that can be connected to online and...
View articleLeading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...
View article30-second summary: Long term customer retention is critical but it has an operational growth ceiling Successful customer acquisition has no limits and...
View articleA good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...
View articleOracle CX Sales Strategist, Kayleigh Halko highlights how today’s CRM isn’t cutting it for sellers and why AI needs to be injected to help give intell...
View articleHow customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...
View articleA new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...
View article