Today marks the formation of the Out-of-Home Video Advertising Bureau: An organization to help provide standards and best practices for video advertising in public spaces. Its 10 founding members include Adspace Network, Captivate Network, Channel M, ClubCom, Office Media Network, Premier Retail Network, Reactrix Systems, Simon Brand Ventures, the Hotel Networks, and Transit Television Network. The group plans to tackle the space “similar to the way the Interactive Advertising Bureau assisted in the evolution of online advertising,” said an organization statement. The group’s goal is to implement best practices. Hopefully it will formulate some degree of measurement for the channel, and work with agencies and advertisers to push interactive elements in the outdoor space.
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