More NewsStaples.com Launches Integrated Campaign

Staples.com Launches Integrated Campaign

Office supply retailer Staples Inc. launched "Your Online Office Manager," anintegrated online and off-line marketing campaign for its staples.com e-tail store that includes anational television spot.

Office supply retailer Staples Inc. launched “Your Online Office Manager,” an integrated online and off-line marketing campaign for its staples.com e-tail store that includes a national television spot.

The program was jointly developed by Cliff Freeman and Partners, i-traffic and Eisnor Interactive Inc., and Staples’ in-house advertising agency.

Billings were not disclosed.

“Our goal is to be the preeminent office supply retailer to small business, whether they shop at Staples.com, in our retail stores or through our catalog,” said Jeanne Lewis, president of Staples.com. “To do this, we need to market ourselves online and off-line to reach all our target customers.

Online shoppers still read newspapers, listen to the radio, go into our retail stores and watch TV, and many of our traditional retail customers surf the Net and are beginning to shop online.”

The campaign promotes the time-saving features and functionality of staples.com. The highlight of the campaign is a 30-second television commercial, called “Lightbulb,” that will air in spot markets beginning Sept. 27 and nationally on network television and cable beginning Oct. 4.

In key markets where there are a high predominance of Internet shoppers, efforts include radio and newspaper advertisements, an enhanced television schedule and billboards, plus additional off-line promotions.

In New York City, Staples will have advertisements on nearly every public city bus through October and every telephone booth at Fall Internet World at the Javits Center.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts