Staples.com Launches Marketing Effort Targeting Small Businesses
Staples.com is kicking off awide-ranging marketing campaign targeted at small businesses, introducing anew tagline -- "Hey, You Don't Have to Run Out."
Staples.com is kicking off awide-ranging marketing campaign targeted at small businesses, introducing anew tagline -- "Hey, You Don't Have to Run Out."
Staples.com is kicking off a wide-ranging marketing campaign targeted at small businesses, introducing a new tagline — “Hey, You Don’t Have to Run Out.”
The campaign, the spending for which was not disclosed, will start on February 21 with a 30-second national television spot. Next will come a national radio spot, print advertising in national small-business publications, online advertising on major small-business Web sites, outdoor, direct mail and guerilla marketing.
The TV spot, which runs through April nationally and locally, highlights one of Staples.com’s features — automatic email reminders. In it, a harried small-business owner uses the service to make sure he doesn’t run out of office supplies. But, since he only has a string around his finger to remind him, he forgets his own wedding, leaving his bride at the altar.
The campaign was created by Staples’ in-house agency in cooperation with Cliff Freeman. Placements will be handled by Agency.com‘s i-traffic unit, and Eisnor Interactive will execute the guerilla marketing elements.
“The key to building a successful dot-com brand begins with knowing your customer, utilizing highly targeted marketing vehicles, integrating your message cohesively across all channels and executing against a well-thought-out investment strategy,” says Kelly Mahoney, chief marketing officer for Staples.com.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article