Starbucks: Cause Marketing and a 5 Cent Debate

During the holiday season, Starbucks Coffee will donate five cents from the purchase of select beverages to help finance AIDS programs in Africa.

A debate about the campaign is playing out on YouTube, proof that promoting a philanthropic endeavor can spur as much discord as selecting a coffee blend.

Related reading

online shopping doodle
Creative concept of a human brain made of drugs, pills and colorful rubber bands as a memory illustration.
thinkstockphotos-490133734-360x270
machinelearning-360x270
<